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Your marketing resource for trends, tips, industry news and inspiration.

How to actually convert website leads to customers

So you get visitors to your website and start generating leads—which is a great first step in your sales process. But now what?

In order to convert quality leads to customers and lead them through their buyer’s journey, there’s more … Read More

How to nurture leads with email marketing in 5 simple steps

Businesses that use campaigns to nurture their leads see a 45% increase in ROI. THAT’S HUGE. [Statistic courtesy of business2community.com]

Any relationship needs nurturing, especially one that’s just starting. Email campaigns have the best success rate for turning admiring … Read More

How to use the Buyer’s Journey to effectively market your business

If buyer personas are the first step of inbound marketing, then understanding the Buyer’s Journey is a very close second.

Made up of three stages—Awareness, Consideration and Decision—the Buyer’s Journey is based on the fact that today’s consumers are online … Read More

What you need to know about buyer personas (and a free downloadable template)

Hey, Inbounders, have you created your buyer personas yet? Do you know what they are and why they’re important?

Before you throw your hands up in the air in frustration and defeat, read on for a little ‘Buyer Personas … Read More

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