If you are a marketing agency or a marketing consultant, this is a common question that we answer for our clients. Everyone is different, and our recommendations consider that. For example, we would never have our client ZINC [one of New Haven’s most notable restaurants] use the same strategy and plan as Veritas Press [one …
“What are your favorite blogging tools?” This is a question we hear from our clients and colleagues all the time, so we thought we would share our top 5 blogging tools that we can’t live without. Pocket Do you find yourself constantly leaving browser tabs open so that you remember to go back to read …
5 blogging tools that will make you better at blogging (some are free!) Read More »
IF BUYER PERSONAS ARE THE FIRST STEP OF INBOUND MARKETING, THEN UNDERSTANDING THE BUYER’S JOURNEY IS A VERY CLOSE SECOND. Made up of three stages—Awareness, Consideration, and Decision—the Buyer’s Journey is based on the fact that today’s consumers are online and more informed than ever, which puts them on a track to make an educated decision on their …
How To Use The Buyer’s Journey To Market Your Business Effectively Read More »
It sounds like a silly point to get hung upon. But color is important when it comes to websites and brands. It sets a visual tone, draws similarities [or disparities] with competitors, and needs to play nice with your overall brand. While none of this may seem earth-shattering to you, we love to look at …
So you’ve heard the term “inbound marketing” being tossed around and don’t really know what it means? Don’t worry—you’re not alone. Stop pretending and read on to find out what this mythical beast of marketing is really all about. What is Inbound Marketing? At a glance, inbound marketing is a newer mindset of marketing that focuses on creating …
Hey, Inbounders, have you created your buyer personas yet? Do you know what they are and why they’re important? Before you throw your hands up in the air in frustration and defeat, read on for a little ‘Buyer Personas 101’ and a FREE buyer personas template download at the end of this article. We promise it will …
So many people get hung up on all of the different marketing tasks they need to do, that they forget to focus on what they need to say. But content is still king! If you are making an effort to manage an editorial calendar, strategically plot your blog posts to target a variety of personas, …
How to choose the best words to write better articles Read More »
With 57% of consumers saying they will NOT recommend a company with a website that looks bad on a mobile device, can you really put off updating your site anymore? Not any more. Not only are there countless statistics imploring everyone to make their websites mobile-friendly, but Google itself is giving you a pretty big reason for …
DID YOU KNOW…? You could be driving 30% more traffic to your blog? We found a really powerful article that we just had to share with you. Probably because it was like a lightbulb going off over our heads and we realized the potential we were leaving on the table with all of our blog posts. Does …
Lead nurturing should be a critical component of your marketing strategy. Unfortunately, many businesses have been slow to understand the power of this tactic. According to Hubspot, all industry research shows that nurturing your leads, keeping them engaged with your content on an ongoing basis, and gradually introducing them to more advanced stages of the sales cycle …
Unlock your leads: 5 easy steps to building drip campaigns Read More »
