Marketing is one of the most fulfilling careers today. Other than interacting with customers and helping them overcome their day-to-day challenges, marketers are at the heart of a company’s success. As a marketer, your role is to grow the company’s portfolio, market share, revenue base and ensure a high customer retention rate. As a marketer, …
If you are a marketing agency or a marketing consultant, this is a common question that we answer for our clients. Everyone is different, and our recommendations consider that. For example, we would never have our client ZINC [one of New Haven’s most notable restaurants] use the same strategy and plan as Veritas Press [one …
“What are your favorite blogging tools?” This is a question we hear from our clients and colleagues all the time, so we thought we would share our top 5 blogging tools that we can’t live without. Pocket Do you find yourself constantly leaving browser tabs open so that you remember to go back to read …
5 blogging tools that will make you better at blogging (some are free!) Read More »
IF BUYER PERSONAS ARE THE FIRST STEP OF INBOUND MARKETING, THEN UNDERSTANDING THE BUYER’S JOURNEY IS A VERY CLOSE SECOND. Made up of three stages—Awareness, Consideration, and Decision—the Buyer’s Journey is based on the fact that today’s consumers are online and more informed than ever, which puts them on a track to make an educated decision on their …
How To Use The Buyer’s Journey To Market Your Business Effectively Read More »
It sounds like a silly point to get hung upon. But color is important when it comes to websites and brands. It sets a visual tone, draws similarities [or disparities] with competitors, and needs to play nice with your overall brand. While none of this may seem earth-shattering to you, we love to look at …
So you’ve heard the term “inbound marketing” being tossed around and don’t really know what it means? Don’t worry—you’re not alone. Stop pretending and read on to find out what this mythical beast of marketing is really all about. What is Inbound Marketing? At a glance, inbound marketing is a newer mindset of marketing that focuses on creating …
Hey, Inbounders, have you created your buyer personas yet? Do you know what they are and why they’re important? Before you throw your hands up in the air in frustration and defeat, read on for a little ‘Buyer Personas 101’ and a FREE buyer personas template download at the end of this article. We promise it will …
