Digital Marketing

content lenght

The Perfect Length Of A Blog Post to Win the SEO Game

When it comes to blogging, one of the most often asked questions is the appropriate length of a blog post for boosting SEO and user engagement. The optimal length of a blog post is influenced by various factors, including quality and user interaction. When determining the appropriate blog length for your posts, numerous factors must …

The Perfect Length Of A Blog Post to Win the SEO Game Read More »

What’s your social media style?

This is a common question that we answer for our clients. Everyone is different, and our recommendations consider that. For example, we would never have our client  ZINC [one of New Haven’s most notable restaurants] use the same strategy and plan as Veritas Press [one of the nation’s leading classical Christian education publishers]. They have …

What’s your social media style? Read More »

Someone using a laptop with blog tools

5 blogging tools that will make you better at blogging (some are free!)

“What are your favorite blogging tools?” This is a question we hear from our clients and colleagues all the time, so we thought we would share our top 5 blogging tools that we can’t live without. Pocket Do you find yourself constantly leaving browser tabs open so that you remember to go back to read …

5 blogging tools that will make you better at blogging (some are free!) Read More »

buyer journey

How To Use The Buyer’s Journey To Market Your Business Effectively

IF BUYER PERSONAS ARE THE FIRST STEP OF INBOUND MARKETING, THEN UNDERSTANDING THE BUYER’S JOURNEY IS A VERY CLOSE SECOND. Made up of three stages—Awareness, Consideration, and Decision—the Buyer’s Journey is based on the fact that today’s consumers are online and more informed than ever, which puts them on a track to make an educated decision on their …

How To Use The Buyer’s Journey To Market Your Business Effectively Read More »

3 Reasons Why You Need Inbound Marketing

So you’ve heard the term “inbound marketing” being tossed around and don’t really know what it means? Don’t worry—you’re not alone. Stop pretending and read on to find out what this mythical beast of marketing is really all about. What is Inbound Marketing? At a glance, inbound marketing is a newer mindset of marketing that focuses on creating …

3 Reasons Why You Need Inbound Marketing Read More »

Why being mobile-friendly is so important?

With 57% of consumers saying they will NOT recommend a company with a website that looks bad on a mobile device, can you really put off updating your site anymore? Not any more. Not only are there countless statistics imploring everyone to make their websites mobile-friendly, but Google itself is giving you a pretty big reason for …

Why being mobile-friendly is so important? Read More »