Month: February 2022

marketer

Best Industries For Marketers To Work In

Marketing is one of the most fulfilling careers today. Other than interacting with customers and helping them overcome their day-to-day challenges, marketers are at the heart of a company’s success. As a marketer, your role is to grow the company’s portfolio, market share, revenue base and ensure a high customer retention rate. As a marketer, …

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Someone using a laptop with blog tools

5 blogging tools that will make you better at blogging (some are free!)

“What are your favorite blogging tools?” This is a question we hear from our clients and colleagues all the time, so we thought we would share our top 5 blogging tools that we can’t live without. Pocket Do you find yourself constantly leaving browser tabs open so that you remember to go back to read …

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buyer journey

How To Use The Buyer’s Journey To Market Your Business Effectively

IF BUYER PERSONAS ARE THE FIRST STEP OF INBOUND MARKETING, THEN UNDERSTANDING THE BUYER’S JOURNEY IS A VERY CLOSE SECOND. Made up of three stages—Awareness, Consideration, and Decision—the Buyer’s Journey is based on the fact that today’s consumers are online and more informed than ever, which puts them on a track to make an educated decision on their …

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3 Reasons Why You Need Inbound Marketing

So you’ve heard the term “inbound marketing” being tossed around and don’t really know what it means? Don’t worry—you’re not alone. Stop pretending and read on to find out what this mythical beast of marketing is really all about. What is Inbound Marketing? At a glance, inbound marketing is a newer mindset of marketing that focuses on creating …

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