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IF BUYER PERSONAS ARE THE FIRST STEP OF INBOUND MARKETING, THEN UNDERSTANDING THE BUYER’S JOURNEY IS A VERY CLOSE SECOND. Made up of three stages—Awareness, Consideration, and Decision—the Buyer’s Journey is based on the fact that today’s consumers are online and more informed than ever, which puts them on a track to make an educated decision on their …

How To Use The Buyer’s Journey To Market Your Business Effectively Read More »

So many people get hung up on all of the different marketing tasks they need to do, that they forget to focus on what they need to say. But content is still king! If you are making an effort to manage an editorial calendar, strategically plot your blog posts to target a variety of personas, …

How to choose the best words to write better articles Read More »

With 57% of consumers saying they will NOT recommend a company with a website that looks bad on a mobile device, can you really put off updating your site anymore? Not any more. Not only are there countless statistics imploring everyone to make their websites mobile-friendly, but Google itself is giving you a pretty big reason for …

Why being mobile-friendly is so important? Read More »

DID YOU KNOW…? You could be driving 30% more traffic to your blog? We found a really powerful article that we just had to share with you. Probably because it was like a lightbulb going off over our heads and we realized the potential we were leaving on the table with all of our blog posts. Does …

Are you maximizing your blog post? Read More »

Lead nurturing should be a critical component of your marketing strategy. Unfortunately, many businesses have been slow to understand the power of this tactic. According to Hubspot, all industry research shows that nurturing your leads, keeping them engaged with your content on an ongoing basis, and gradually introducing them to more advanced stages of the sales cycle …

Unlock your leads: 5 easy steps to building drip campaigns Read More »

Email marketing—What Would Businesses Do Without It? 73% of marketers agree that #email #marketing is core to their business. Many businesses use email marketing—and we’re not surprised because email marketing is here to stay. We’re going to spill secrets on how to perfect your email marketing tactics while sharing essential tips for your next campaign. …

5 Essential Tips for the Best Email Marketing Read More »

The reality with Facebook ad promotions is that individuals on Facebook don’t actually think often about you or your advertisements. They’re there to look at images of their friends, nieces, and nephews. Their headspace is so far eliminated from shopping that promotions regularly don’t enroll. Contrast this with Pinterest, whose clients effectively search out things …

How Effective Is Facebook Advertising The Truth About Facebook ROI Read More »