5 Essential Tips for the Best Email Marketing

Email marketing—what would businesses do without it?

73% of marketers agree that #email #marketing is core to their business.CLICK TO TWEET[Salesforce]

That’s a lot of businesses who use email marketing—and we’re not surprised because email marketing is here to stay. We’re going to spill secrets on how to perfect your email marketing tactics while sharing important tips for your next campaign.

1. Email and Mobile go hand in hand (literally)

We can’t stress this enough. Mobile is the go-to when opening emails. Think about it, where do you personally check your emails more—your work/home computer or your smartphone?

We’ve already talked with you about how important responsive design is for your website. But don’t stop there! When developing your emails you absolutely need to make sure your design is responsive and reactive for mobile devices, as well as for tablets. If you’re finding that your bounce rates are increasing and open rates are decreasing—our guess would be that it’s because your email isn’t responsive on mobile devices. First impressions are important in emails—not just dates. You only have one shot to send that perfect email to get readers to interact with you and there is zero time for mistakes.

2. It’s Time To Be Different

Timing is everything. As cliché as that sounds, it’s 100% true for email marketing. According to HubSpot, most companies send marketing emails between the hours of 6 am and noon. A whopping 39% do this—don’t fall into this horrible trend. The next popular trend time [at 30%] is between the hours of 6 pm and midnight.

You want your email to stand out, how can you expect to stand out when you’re competing with other emails that are all being sent at the same time? Below is a great chart from Wordstream that shows the best time to send emails during the week. Mix up your delivery times and be unique—test the waters a little bit, see what works for your brand and what doesn’t.

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