Corporate gifting is a skill in and of itself. It’s a fantastic method to express gratitude to present customers, current staff, or even potential customers. Perhaps you’d like to express gratitude for someone who has brought you business or promoted your firm. Whatever the cause, the impact of the gift on the receiver is a critical consideration.
1. Pick the right season
Corporate presents can be given at any time of year, but the Christmas season is typically the most popular. These presents can be given to express thanks for employees’ sustained and extraordinary performance, or they might be presented to someone who is working under tough conditions. Any expression of gratitude is appreciated, but a small gift raises the soul and provides physical proof of one’s worth.
2. Make it personalize
Companies that care about their customers’ families might send these presents on special occasions. A thoughtful present for an anniversary, retirement, project completion or birthday conveys a lot of effort and consideration. Gifts are occasionally offered in exchange for lengthy periods of service. This provides additional motivation for the employee to stay with the firm and is beneficial to team development, particularly if the value of the present grows with the length of service.
3. Make it appropriate
Consider the gift’s suitability as well. While full, smoked turkeys make a great present for Thanksgiving or Christmas, what if the ham was accidentally given to a Jewish-owned business? Also, if you want to present internationally, be aware of local customs.
If you deliver improper things, you might cause a lot of damage to your company’s reputation. Any such blunder should be avoided thanks to background checks conducted by vigilant and knowledgeable promotional workers.
4. Common ‘office’ type gifts
The more common ‘office’ type presents include desk sets, pens, key chains, and other office equipment, all of which may be customized with your company logo for good promotion.
If you’re giving decorative things, keep in mind that most workplaces have a “theme” or color scheme that may or may not match the present you’re bringing. If the item is a personal present from one executive to another, trademarks should be avoided since they may seem tacky.
5. Wrapping means a lot
The gift’s presentation is also crucial so that it does not appear cheap. Those that are thoughtfully wrapped, even if they are tiny in value, will be appreciated far more than gifts that are carelessly wrapped.
Some edible presents, such as cookies and chocolates, come in attractive boxes that can be used after the sweets have been consumed. In this situation, the corporate emblem can be printed directly on the cookies, which is a lovely promotional concept.
6. Food items are evergreen
Food baskets are always appreciated, and nothing beats a gourmet-style basket brimming with delectable treats. There are ‘office party’ kits that include over twenty different sorts of delectable food products that may be shipped from one workplace to another.
Consider delivering a smaller gourmet-type basket to the executive for his or her own personal usage. Of course, these aren’t just for company parties; they’d make wonderful family gifts, particularly during the Christmas season or religious festivals.
7. ‘Toys’ may be good to offer
There are many different kinds of executive ‘toys’ that may be good to offer. Small, unique presents like miniature roulette or chess games, hourglasses, or silver coaster sets are just a few examples.
These may be engraved with your company logo or initials in a subtle manner and would look excellent on any executive’s desk. For those times when your executive mind needs a break, try a silver yoyo!
8. Make it long-lasting, useful
Quality leather travel bags are fantastic executive business presents. Laptop computer bags, weekender cases, and briefcases are always stylish presents that the recipient will love. These, too, can be personalized with your corporate emblem and serve as a constant reminder of who gave this priceless piece of luggage to you.
9. Make it attractive, memorable
Glass is also a practical and attractive business present. The entire look is crisp and attractive, and logos are readily carved onto this media. Glass business card holders, floating candle glasses, and vases, all monogrammed, are highly beautiful and look great in any office setting.
Crystal objects are also elegant and trendy, and they come in a variety of shapes and sizes that are perfect for the office or executive desk. Crystal paperweights, which come in a variety of shapes and sizes, as well as ‘award’ style mementos and multi-faceted crystal key chains, are a highly modern, up-to-date corporate present that would look great in any ‘clean cut’ workplace.
10. Focus your message
There is a wide variety of presents that would be appropriate for many business gift-giving programs. The list goes on and on, but you should think about the message you want to deliver to your clients, customers, or employees. Food presents and family memorabilia in the ‘down home’ style may not be appropriate for the impending dot com type firm.
Sharp, trendy, well-designed presents will not be appropriate for more conventional businesses. This is a once-in-a-lifetime opportunity to put your brand or product right in the heart of your client’s office or workforce, so plan ahead to keep your corporate image or the image you want to present intact.
11. Rely on the same source
It can be a good idea to get all of your business presents from the same place, as this will ensure consistency, style, and quality. Gift certificates are also an excellent choice because you can be sure your customer or employee will receive precisely what they want as a gift. Of course, this eliminates the guesswork!
One thing to keep in mind when donating any form of a donation to an organization or group is to check out their policies first. Some businesses will limit the value of the gift as well as the occasions on which it can be given for your success.
After all, you don’t want to be accused of offering a ‘bribe’ or a sweetener in exchange for business, particularly during the bidding time. This, of course, might hurt your company’s reputation more than it helps it, defeating the purpose.
Guest Author: Ahemed Shamim Ansary